Hello, my name is Shelly.

I'm a former nanny transitioning into Product Design, combining my experience in empathy and problem-solving to create thoughtful and user-centred digital experiences.

About me

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About me *

An entire year spent working with children allowed me to fortify my understanding of early emotional development, heighten my empathy abilities, and intensify my fervour for all forms of creativity.

Safe Appetite

Purposed to assist individuals on specific diet restrictions for a worry-free adventure in buying and experimenting new items.

Read more about this project 

Tia Rafa Pet Shop

The pet shop struggled to share basic service information and respond efficiently to customer questions. Through user research and a simple, mobile-friendly website design, I helped streamline communication and reduce repetitive queries — freeing up time and improving the overall customer experience.

Read more about this project 

DGX consulting

DGX Consulting – Positioning a Digital Transformation Consultancy for the Hospitality Industry
DGX is a new consultancy aiming to bring innovation and digital transformation to the tourism and hospitality sector. I was brought in to design a website that not only reflects its strategic vision but also builds trust with high-level decision makers such as DMOs, hotel groups, and government clients.

Case study coming soon

 Let’s connect

Would you like to work together or have a chat over coffee? Feel free to send me a message! :)